The company first traded under the name Care Properties which was well respected and also gave away a R1000 000 property in conjunction with Menlyn Park shopping mall.
Due to the nature of a fast changing world, where everything is just a click away and the demand of wider spread exposure is crucial in the upper quartile market, Leon decided to investigate licensing opportunities with larger real estate companies with international coverage. Fine and Country turned out to be ahead of the pack in regards to exclusivity and discreet marketing.